Unexpected ‘Cash Cow’: TikTokers Reaping Profits on Facebook

Amidst the perception that Facebook has lost its cultural relevance, several TikTokers have found the platform to be unexpectedly lucrative. In interviews with Insider, six creators shared their earnings and how companies like Jellysmack assist them in monetizing their content on Facebook. It turns out that Facebook is a well-kept secret for content creators seeking financial success.

My Nguyen, creator of the popular food and recipe account MyHealthyDish, referred to Facebook as a “cash cow” due to the numerous money-making opportunities it offers. While many creators focus on platforms like TikTok and YouTube, Nguyen emphasized that Facebook remains relatively untapped.

Morgann Book, a lifestyle influencer with millions of TikTok followers, earned over $93,000 from Facebook payments between September 2022 and July of this year. Despite initially dismissing Facebook’s significance, Book realized the platform’s potential when she gained over 214,000 followers by reposting her TikTok videos.

Another successful content creator, Nuseir Yassin of Nas Daily, revealed that he earns between $60,000 and $70,000 per month from several Facebook accounts, leveraging his 7 million TikTok followers.

Creators can generate income from Facebook through various avenues:

1. In-stream ads: Similar to YouTube’s Partner Program, creators are paid for ad revenue generated from videos and livestreams.
2. Ads on reels: Creators receive a share of revenue from overlay and post-loop ads on reels.
3. Bonuses or incentive programs: Performance Bonus rewards creators based on engagement received on Facebook posts outside of reels or stories, potentially offering up to $30,000 per month.
4. User-pay tools: Facebook’s tipping tool, stars, and subscriptions enable creators to receive direct payments from users.

Facebook has expanded its creator monetization tools, providing creators with more opportunities to earn money. However, the sudden termination of programs like Reels Play bonuses in March prompted creators to explore additional income streams on other platforms while still utilizing Facebook for passive earnings.

Cracking the Facebook algorithm and earning thousands requires understanding the platform’s diverse audience. Wasil Daoud, a content creator, emphasized that Facebook has a significant user base worldwide, making it an attractive platform for creators to reach a broader audience. Daoud shared that his direct earnings from Facebook far surpassed those from TikTok, illustrating the untapped potential of the platform.

To maximize their reach on Facebook, many creators rely on third-party startups like Jellysmack and Decked, which assist in repurposing and distributing TikTok content on platforms like Facebook and Snapchat. By collaborating with these companies, creators can increase their income through ads and other monetization tools.

While some creators choose to manage their Facebook presence independently, others appreciate the support provided by startups like Jellysmack. Queen Khamyra, for example, started creating content on Facebook after being encouraged by a Meta representative. With an older audience on Facebook, creators like Logan Nathanson have found increased revenue potential through affiliate commissions, as older users tend to have more purchasing power.

In summary, Facebook remains an underestimated source of revenue for content creators, especially those who leverage its unique features and tap into its diverse user base. By exploring various monetization tools and partnering with startups, creators are uncovering the financial potential of this often-overlooked platform.

Here’s exactly how much creators have made on Facebook: