Incorporating AI Tools in Content Creation: Insights from 2,000 Influencers

The rapid rise of artificial intelligence (AI) has sparked discussions across industries, including tech and entertainment. As platforms like Instagram and YouTube embrace AI tools, content creators are grappling with the decision of whether to adopt these advancements. Membership platform Creator Now recently conducted a comprehensive survey of over 2,000 creators to gauge their sentiments towards AI.

According to the survey, a staggering 97% of creators reported already using AI in their creative process. These creators harnessed AI technology to enhance workflow efficiency, bridge skill gaps, produce higher quality content, and reduce costs. However, some creators also expressed drawbacks, with 23% encountering ethical dilemmas associated with AI usage. Moreover, over half of the respondents expressed concerns that the widespread adoption of AI-generated content could diminish their value as creators.

These concerns have gained significance following Meta’s announcement of various AI tools, including AI chatbots developed in collaboration with influencers such as MrBeast, LaurDIY, and Charli D’Amelio. These AI characters possess their own profiles on Instagram and employ the likenesses of the creators.

Creator Now’s report is based on insights gathered from a survey of their online community platform, which included 2,200 content creators. The participants consisted of 84% YouTubers, 53% Instagram creators, 44% TikTokers, and 10% users of other platforms.

Key findings from the report include:

  1. 44% of creators indicated that AI enhanced their productivity, streamlining their processes and enabling better content creation while reducing costs. However, 35% acknowledged the need for more education about AI to effectively leverage its potential, and 23% advocated for increased accessibility to user-friendly AI tools.
  2. Half of the creators (50%) expressed concern that platforms might eventually replace human content creators with AI-generated content. Meta’s introduction of AI influencers, who possess dedicated Instagram and Facebook profiles and interact through AI-generated images and chat responses, has fueled these concerns.
  3. The most widely used AI-powered software among creators was ChatGPT, with 90% reporting its integration into their content creation process. This was followed by MidJourney (31%), Google Bard (19.7%), Eleven Labs (16.1%), Stable Diffusion (11.2%), (9.6%), Runway ML (8.2%), Claude (4.2%), Perplexity (3.9%), and others.
  4. Approximately 57% of creators employed AI to generate content ideas, while 31% utilized it during the editing process. Other applications of AI reported by creators included idea generation (56.7%), topic research (47.1%), scriptwriting (44.6%), thumbnail creation (34.1%), data analysis (32.8%), and editing (32%).
  5. In terms of transparency, 27% of creators believed that all uses of AI should be disclosed. Another 40% felt that disclosure should depend on a tool-by-tool basis.

As AI tools continue to revolutionize the creator economy, these insights provide valuable perspectives on how creators navigate the benefits, challenges, and ethical considerations associated with incorporating AI in their content creation processes.